General Pants
Through its creative approach to retail General Pants has become synonymous as the place where Australia’s young blooded individuals dress. Founded over 30 years ago as a specialty denim store, the current-day DNA of the retailer is to combine basic and diverse influences from art, fashion, music and popular lifestyles to create a composite of culture and product. An assortment of over 100 brands are stocked by General Pants including Ksubi, Lee, The Cassette Society, Stussy, Nudie, Modern Amusement, Something, Insight, Don’t Ask Amanda and Arvust.
WINTER 2010 arrives soon at General Pants!
MENS LOOKS
BAND OF BROTHERS
‘Functional and comfortable, yet directional with its warm embrace of new colours and shapes.’
SEATTLE SOUNDS
“Defined by a minimalist anti-fashion approach in a rock and roll kind of way.”
THE HAMPTONS
‘Sleek and sophisticated with a relaxed seaside twist – a tilt of the captain’s hat to Chuck Bass.’
WOMENS LOOKS
INTO THE WILD
‘A melting-pot of cultural references appear side by side as if picked up absentmindedly from town to town on a coming-of-age cross country road trip.’
LADY VAMP
‘A polished look loaded with sex appeal, styled with a sinister, even gothic edge.’
For a sneek peek CLICK HERE for mens and CLICK HERE for womens collections.
In celebration of the growing denim offer available at General Pants Co., we are pleased to announce Cheap Monday, Sass & Bide and Dr Denim have joined the fold and are now in stores. Couple this with Nudie, Lee, Ksubi, Wrangler, Insight, Levi's, St&ard and April 77 and you've got the word on denim.
To visit our site CLICK HERE.